Top Sport Ads on Radio
The Australian Open was the most advertised brand over the last four weeks with 685 instances across only three stations. Unsurprisingly, all three were in Melbourne, with Nova100 out in front placing 397 Australian Open spots. Advertisements for the ATP Cup were dominated by Sydney stations Nova969, 2GB and Smooth953 but ads were also heard on Nova937 Perth, Hit105 and 4MMM.
AirCheck Client services Executive, Riarne Gale, said “Tennis advertisements accounted for more than half of the airtime of the Top 10 Sporting Events (52%), followed by Horse Racing (14%), Cycling (11%), Soccer (9%), Rugby Union (9%) and Cricket (5%)”.
The Melbourne Aces were the most advertised Sports Club, with 355 spots placed for the Baseball team, followed by Brisbane Heat for the Queensland Cricket Association with 292 instances.