Top Sport Ads on Radio

The Australian Open was the most advertised brand over the last four weeks with 685 instances across only three stations. Unsurprisingly, all three were in Melbourne, with Nova100 out in front placing 397 Australian Open spots. Advertisements for the ATP Cup were dominated by Sydney stations Nova969, 2GB and Smooth953 but ads were also heard on Nova937 Perth, Hit105 and 4MMM.

AirCheck Client services Executive, Riarne Gale, said “Tennis advertisements accounted for more than half of the airtime of the Top 10 Sporting Events (52%), followed by Horse Racing (14%), Cycling (11%), Soccer (9%), Rugby Union (9%) and Cricket (5%)”.

The Melbourne Aces were the most advertised Sports Club, with 355 spots placed for the Baseball team, followed by Brisbane Heat for the Queensland Cricket Association with 292 instances.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.