Did You Know? - AirCheck

Harvey Norman has once again been crowned the top brand on Australian radio, according to AirCheck data from 2022.

The Aussie retailer aired 208,876 spots, an increase of 4.6% in radio advertising from the previous year. Wollongong’s Wave FM played the most Harvey Norman ads, accounting for 14,758 instances (7.1%).

Melbourne’s 3AW aired the highest number of unique spots during the year with 1,337. The station’s most played brand was National Tiles, which ranked second in the overall standings.

The most common category in the Top 100 was ‘Automotive Parts & Services’ with Tyrepower topping the category at No. 23.

Overall, 9,264,100 ads aired across Australian radio this year. Sydney was the top market with 1,779,378 total spots.

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‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.