Top Travel Brands
As the coldest season continues, we have investigated the Top Travel brands during Winter so far.Flight Centre topped the list of Travel Services, airing a massive 7,330 ads in the last two months. Forty stations across Australia aired Flight Centre advertisements during this time, with 104.1 2Day FM Sydney out in front with 521 instances. TripADeal was in second place, airing all 1,963 spots solely on the Macquarie Media network.
Jetstar was well in front as the most advertised airline, more than 4,000 instances ahead of Emirates in the second spot. With spots across 26 stations, 973 Brisbane aired the most Jetstar spots, followed by 4KQ.
The most advertised Travel Insurance brand was 1Cover Travel Insurance, with 1,419 spots across 9 stations, followed by Allianz Travel Insurance, accounting for a quarter of the category’s market share.
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