‘Daikin’ was the most advertised cooling/refrigeration brand throughout the summer of 2021/22. The company ran 2,369 ads across 30 outlets, led by Triple M Newcastle with 172 instances.
Canberra was the leading market with a total of 5,552 cooling/refrigeration ads. 2CC, Mix 106.3, Hit104.7 and 2CA all ranked in the Top 10 for ads played in this category.
‘Heating & Cooling Services’, ‘Fully Air Conditioned’ and ‘Alexander Watson Home Insulation’ advertised in the Canberra market only, yet still managed to rank among the Top 10 brands nationwide.
Adelaide’s FIVEaa contributed all 628 instances for ‘Polar Air Heating & Cooling’.
Southern Cross Austereo-owned stations aired 16 cooling/refrigeration brands, totaling 6,433 ads over the summer. NOVA Entertainment and Australian Radio Network recorded 2,196 and 2,097 ads, respectively.