2Day FM’s top exclusive brand within the Sydney market was Cadbury Favourites with 325 instances, while KIIS 1065’s most-played exclusive was Darrell Lea. Two of KIIS’ Top 5 entries fall under the ‘Medicated Products & Remedies’ category (Fiji Kava and Azep).
The top exclusive brand to market on Nova 96.9 was Brisbane-based betting agency Picklebet. 1116 SEN in Melbourne was the only other outlet in Australia to air the spot during the period.
Sherlock wheelbarrows and carts was the top exclusive brand on Triple M Sydney, airing 193 times. The spot featured the most times at Mid-Dawn (56), followed by Drive (46) and Evenings (43).
Of the surveyed stations, WSFM played the least amount of exclusive brands within the market at 22, while Triple M Sydney aired the most exclusives with 66. Lastly, smoothfm 95.3 featured 32 exclusive brands, totalling 1604 instances. Wanless Waste Management was out in front, airing 177 times.
