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Sydney Brand Exclusives By Station

2Day FM’s top exclusive brand within the Sydney market was Cadbury Favourites with 325 instances, while KIIS 1065’s most-played exclusive was Darrell Lea. Two of KIIS’ Top 5 entries fall under the ‘Medicated Products & Remedies’ category (Fiji Kava and Azep).

The top exclusive brand to market on Nova 96.9 was Brisbane-based betting agency Picklebet. 1116 SEN in Melbourne was the only other outlet in Australia to air the spot during the period.

Sherlock wheelbarrows and carts was the top exclusive brand on Triple M Sydney, airing 193 times. The spot featured the most times at Mid-Dawn (56), followed by Drive (46) and Evenings (43).

Of the surveyed stations, WSFM played the least amount of exclusive brands within the market at 22, while Triple M Sydney aired the most exclusives with 66. Lastly, smoothfm 95.3 featured 32 exclusive brands, totalling 1604 instances. Wanless Waste Management was out in front, airing 177 times.

 

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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