AirCheck takes a closer look at the commercials that aired in the Sydney radio market during Survey 5.
2GB led the market with 52,965 instances. The talkback ran the most variety of spots with 598 different brands going to air, led by National Tiles and Chemist Warehouse.
FM powerhouse KIIS106.5 aired a total of 49,713 spots and 579 unique brands, second to 2GB in both metrics. Cars & Trucks and Banking & Financial Services were among the top categories.
2SM had the highest spots-to-brand ratio with an average of 267 spots per brand. The leading commercial on the station was Peter’s Of Kensington, boasting 1,793 instances, followed by Twin Creeks Golf & Country Club.