Survey 5, 2023: Sydney Spot Analysis

AirCheck takes a closer look at the commercials that aired in the Sydney radio market during Survey 5.

2GB led the market with 52,965 instances. The talkback ran the most variety of spots with 598 different brands going to air, led by National Tiles and Chemist Warehouse.

FM powerhouse KIIS106.5 aired a total of 49,713 spots and 579 unique brands, second to 2GB in both metrics. Cars & Trucks and Banking & Financial Services were among the top categories.

2SM had the highest spots-to-brand ratio with an average of 267 spots per brand. The leading commercial on the station was Peter’s Of Kensington, boasting 1,793 instances, followed by Twin Creeks Golf & Country Club.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.