Survey 3 Spot Analysis: Adelaide & Perth

Survey 3 Spot Analysis: Adelaide & Perth

AirCheck data from Survey 3 2022 reveals the radio stations that played the most spots in Adelaide and Perth.

FIVEaa was the leader in Adelaide with 46,469 instances. The talkback aired 419 unique brands, led by TOOP+TOOP Real Estate with 1,479 spots. It was also the most-aired brand in Adelaide during Survey 3.

Nova 91.9 ranked a close second in Adelaide with 46,361 instances. Nova listeners heard the most variety of spots in the market, airing 542 unique brands.

In Perth, Nine Radio’s 6PR aired a massive 51,083 spots during the period. Auto Masters was the station’s top brand with 932 instances.

Mix94.5 had an average of 82.6 instances per brand, the lowest in the market, compared to 6iX which averaged 139.5 instances per brand.

Banking & Financial Services was the most aired category in both Adelaide and Perth, accounting for 3.96% of all spots across both markets.