AirCheck data reveals the top brands that aired exclusively on Perth radio stations over the last four weeks (18 September – 16 October).
Topping the list for most exclusive brands in Perth was Nova 93.7, led by government department Western Australian Electoral Commission. Nine Radio’s 6PR had the highest number of instances for exclusive brands with 6,202.
Mix 94.5 aired the least amount of exclusive brands within the Perth market (52), slightly less than SCA stablemate 92.9 Triple M (58).
Overall, 946 unique brands went to air in Perth during the surveyed period, with 512 (54.1%) brands running exclusively on one station.