AirCheck data from the last four weeks (26 June – 24 July) reveals the crossover percentage of spots aired on Melbourne radio stations.
101.9 The Fox and Nova 100 had a 32.1% crossover (114 spots). National Tiles and Richtek were the top spots shared by both stations.
1116 SEN aired 277 unique spots compared to RSN’s 42. There was 4.7% crossover between both stations, with McCafe crowned as the top shared spot with 198 instances.
3AW and smoothfm 91.5 aired the largest pool of spots in this analysis with 575. There was 22.3% crossover, led by National Tiles and E&S Trading.