Melbourne Spot Crossovers

AirCheck data from the last four weeks (26 June – 24 July) reveals the crossover percentage of spots aired on Melbourne radio stations.

101.9 The Fox and Nova 100 had a 32.1% crossover (114 spots). National Tiles and Richtek were the top spots shared by both stations.

1116 SEN aired 277 unique spots compared to RSN’s 42. There was 4.7% crossover between both stations, with McCafe crowned as the top shared spot with 198 instances.

3AW and smoothfm 91.5 aired the largest pool of spots in this analysis with 575. There was 22.3% crossover, led by National Tiles and E&S Trading.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.