AirCheck takes a closer look at the top new brands advertising on Sydney radio stations over the last four weeks (12 August – 9 September).
Stations included in the analysis aired an average of 52 new brands during the period. ARN’s WSFM (73) and KIIS1065 (72) aired the most new brands, while 2SM (10) ran the fewest.
Overall, the top new brand in Sydney was the Supporting Australians Campaign with 488 instances.
The spot ran across 10 stations within the market and accounted for 34.7% of all Government advertising in Sydney over the last four weeks.
