Top New Brands Of Survey 2, 2024

RAM 1500 Big Horn was the #1 new brand on AM/FM and DAB+ radio during the survey 2 period (4 February – 30 March).

Nine Radio’s 6PR aired the spot 524 times, accounting for more than half of all RAM ads in Perth. Melbourne was the top market overall with 1,106 instances.

LG Energy Solution was second on AM/FM with 2,346 instances airing across 15 stations. The brand ranked fourth amongst Power & Energy advertisers during the survey 2 period.

Overall, 343 new brands went to air on DAB+ in survey 2, compared to 1,132 on AM/FM.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.