Top New Brands By Market

AirCheck data from the last four weeks (20 June – 18 July) reveals the top new brands airing for the first time in major metropolitan radio markets.

Koinly was the top new brand in Sydney with 612 instances. Airing on Nova 96.9, Triple M 104.9, KIIS1065 and 1170 SEN, Koinly averaged 21.9 spots per day in Sydney during the period.

Hunted Australia – 10’s new reality TV series – was the top new brand to Melbourne radio, recording a total of 588 instances across six stations, including 101.9 The Fox, 3AW and Gold 104.3.

The Gem Competition appeared in the Top 5 in all major metro markets, airing exclusively on Triple M. The SCA-owned network aired a total of 1,322 spots for the brand across all five markets.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.