AirCheck data from the last four weeks (20 June – 18 July) reveals the top new brands airing for the first time in major metropolitan radio markets.
Koinly was the top new brand in Sydney with 612 instances. Airing on Nova 96.9, Triple M 104.9, KIIS1065 and 1170 SEN, Koinly averaged 21.9 spots per day in Sydney during the period.
Hunted Australia – 10’s new reality TV series – was the top new brand to Melbourne radio, recording a total of 588 instances across six stations, including 101.9 The Fox, 3AW and Gold 104.3.
The Gem Competition appeared in the Top 5 in all major metro markets, airing exclusively on Triple M. The SCA-owned network aired a total of 1,322 spots for the brand across all five markets.