Top Live Entertainment Brands

Red Hot Summer Tour was the top live entertainment brand on Australian radio in October 2022, according to AirCheck data.

The touring music festival – which boasts 25 dates over five months – aired 1,311 spots across 14 stations and six markets. Triple M Newcastle recorded 163 spots, the most of any station.

Love Actually In Concert notched 627 spots, ranking second overall. Melbourne’s smoothfm 91.5 was the top contributor with 75 instances. The spot featured most at Mid-Dawn (29.4%) and Afternoons (18%).

Overall, 14,251 live entertainment spots went to air in October, amassing approximately $1.47 million in advertising revenue. Melbourne was the leading market with 3,762 spots, followed by Sydney (2,689) and Perth (2,094).

Radio advertising in the live entertainment category was up 12.4% in October compared to the previous month.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.