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Top Advertisers on DAB+ Radio

Comparing the top advertisers on Digital Radio in Sydney, Melbourne, Brisbane, Adelaide & Perth, Coles was out in front with the help from Coles Radio in each city. Combining the 5 cities, a total of 15,824 spots were placed on digital radio alone.

In Sydney, Chemist Warehouse Remix drove the brand into third place, but it still fell behind Woolworths by 15 instances.

Vodafone made appearances in the Top 5s for Sydney, Brisbane and Adelaide, while Ned’s popped up only in Melbourne, ahead of yesterday’s race.

During this time, Triple M Aussie Brisbane ran the most spots of any DAB station, running 16,362 advertisements, followed by Triple M Greatest Hits Brisbane.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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