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Top 50 Brands: First Half of 2020

Top 50 Brands: First Half of 2020

With the first half of this year unlike any other, we’ve tallied the Top 50 Most Advertised Brands.

As a whole, the number of ads on radio was down 10% compared with the same time frame last year. Between January and June in 2019 there were 4.3 million spots placed, while during this year that dropped to 3.9 million instances.

Harvey Norman was yet again out in front, with 101,324 ads placed on 51 stations, followed by National Tiles and Domayne.

Meanwhile on DAB+ the top advertisers were Coles, Harvey Norman, Chemist Warehouse, National Tiles and Total Tools.

The top categories had a bit of a shake up, with ‘Banking and Financial Services’ overtaking ‘Cars & Trucks’ as the most advertised category. Radio advertisements for Charities increased by 11%, moving from the fifth most popular category last year to No.3 in 2020.

Television, Pay TV and SVOD ads also had a surge during this time, airing almost 7,000 more spots than for the same time last year.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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