Top 5 Brands Exclusive To Market

AirCheck data from January 2023 reveals the top brands that aired exclusively in each major radio market.

The top exclusive brand in Sydney was WestConnex with 683 spots. The NSW Government advertisement aired 194 times on 2GB, followed by WS-FM with 160 spots.

In Melbourne, the top spot went to Chisholm Institute with 647 spots, of those 262 aired on KIIS101.1 and 170 on 101.9 The Fox. Overall, Melbourne had the most exclusive brands with 413.

Leading the way in Brisbane with 422 instances was window blind manufacturer Franklyn. Nova 106.9 accounted for 118 spots, while KIIS97.3 aired 102 spots.

Adelaide’s top exclusive brand was Mannix Air & Solar with 491 instances, while Foot-And-Mouth Disease Campaign was No. 1 in Perth with 825 spots, of those 233 aired on 6PR.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.