AirCheck data from January 2023 reveals the top brands that aired exclusively in each major radio market.
The top exclusive brand in Sydney was WestConnex with 683 spots. The NSW Government advertisement aired 194 times on 2GB, followed by WS-FM with 160 spots.
In Melbourne, the top spot went to Chisholm Institute with 647 spots, of those 262 aired on KIIS101.1 and 170 on 101.9 The Fox. Overall, Melbourne had the most exclusive brands with 413.
Leading the way in Brisbane with 422 instances was window blind manufacturer Franklyn. Nova 106.9 accounted for 118 spots, while KIIS97.3 aired 102 spots.
Adelaide’s top exclusive brand was Mannix Air & Solar with 491 instances, while Foot-And-Mouth Disease Campaign was No. 1 in Perth with 825 spots, of those 233 aired on 6PR.