Top 5 Brands By Daypart

AirCheck breaks down the Top 5 brands airing on radio by daypart during the month of July 2024.

Harvey Norman was the top advertiser across key dayparts. The retailer dominated Breakfast and Drive with 4,745 and 3,050 instances, respectively.

Bookending the day was National Tiles which had the most instances at Mid-Dawn and Evening. Overall, 11,953 National Tiles ads went to air in July, led by Newcastle’s NEWFM with 375 instances.

Cars & Trucks was the top spot category overall in July, leading the Drive timeslot with heavy advertising from Hyundai Tucson and Kia Sorento (345 instances each).

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.