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Top 20 Most Played Ads on DAB+ Radio

Top 20 Most Played Ads on DAB+ Radio

During January, over 400,000 advertisements went to air for 448 different advertisers.

Coles dominated as the top brand, with 14,589 ads placed across 46 stations. Over two thirds of the instances were placed on Coles Radio stations in the five capital cities, while the rest were heard across SCA digital stations.

Digital Radio Plus was the second most played brand with 7,948 instances. Spots were placed on 41 of the 51 stations analysed.

PodcastOne was in third place with 7,323 instances across 39 stations. Meanwhile, the Hamish & Andy podcast was the only podcast to make the list in 13th place with 3,929 ads.

Regular FM/AM radio heavyweight Harvey Norman was in at No.9 with 4,836 spots, whereas National Tiles was in at No.4 with 7,307 ads.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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