Top 10 Brands on DAB+ Radio: Sydney vs Perth

This week we have compared the Top 10 DAB+ Radio Brands in Sydney and Perth.

Coles took out the top spot in both cities due to the overwhelming number of spots on Coles Radio, however there were 174 more spots placed in Perth.

In Sydney, OnDeck was in second place running ran less than half the spots than Coles followed by Vodafone airing 1,460 advertisements.

In Perth, Harvey Norman was in the No.2 spot with 2,334 ads, followed by Booking.com with 1,510 instances.

Comparing the cities as a whole, Sydney ran more advertisements across DAB+ stations, while Perth had a wider range of brands on air.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.