There was a 37.2% crossover of advertisers between SmoothFM and 2GB on air between 1 – 31 January 2017. That is, 37.2% of the advertisers heard on Smooth in January were also on 2GB in the same period.
Of the stations compared, the lowest crossover was between 2UE and WSFM with 21.2% – meaning the two stations have more spots from advertisers that are not airing on the other.