Survey 5, 2022: Melbourne Spot Analysis

With the results of Survey 5 2022 just around the corner, AirCheck takes a closer look at spots that went to air on Melbourne radio.

Overall, 389,621 spots aired in the market during the Survey 5 period. There were 1,799 unique brands, the most of any market in Australia.

3AW ran the most spots with 52,817 instances. The popular talkback station also aired the most unique brands with 594, led by National Tiles (688 instances).

RSN recorded the highest percentage of exclusive spots to market. 52.2% of all spots aired on the station were exclusive, led by Rubira’s with 826 instances.

1116 SEN ranked second for total number of spots with 50,229 instances. However, the station ranked seventh in the market for the total number of unique brands with 442.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.