Southern Cross Austereo held the highest share of ‘Banking & Financial Services’, ‘Cars & Trucks’ and ‘Insurance’ spot categories in Brisbane during the Survey 2 period (6th February – 2nd April).
Of the 10,533 ‘Banking & Financial Services’ spots that went to air, B105 ran the most with 2,209 instances (21%). ‘Athena Homes Loans’ was the top ad in the category for three different stations (KIIS 97.3, Nova 106.9 and B105).
ARN’s recently rebranded KIIS 97.3 led the ‘Cars & Trucks’ category with 22% share. ‘Nissan Navarra’ spots aired 1,591 times, accounting for just over 10% of all ‘Cars & Trucks’ ads on the station during Survey 2.
Nine Radio’s 4BC aired the most ‘Insurance’ spots in Brisbane with 1,332 instances. This pushed Nine to a 21.1% share of the category in the market, ahead of both NOVA Entertainment and ACE Radio.