On July 1 2022, Sports Entertainment Network (SEN) continued its expansion into the Brisbane market with the introduction of 693 SENQ.
Over the first eight weeks of broadcasting, 30,946 spots and 142 unique brands went to air on SENQ, according to AirCheck data.
Becker Watt Lawyers was the top brand with 1,579 instances. The spot was exclusive to SENQ, averaging 27.7 instances per day throughout the period.
Automotive Parts & Services was the most aired category on the station with a cumulative total of 2,672 instances, followed by Insurance Providers with 2,484.
Nearly half (49%) of all spots on SENQ were exclusive to Brisbane, a market-leading figure. 4BC aired 42.6% exclusive spots followed by Nova 106.9 with 32.6%.