Spotlight On SENQ

On July 1 2022, Sports Entertainment Network (SEN) continued its expansion into the Brisbane market with the introduction of 693 SENQ.

Over the first eight weeks of broadcasting, 30,946 spots and 142 unique brands went to air on SENQ, according to AirCheck data.

Becker Watt Lawyers was the top brand with 1,579 instances. The spot was exclusive to SENQ, averaging 27.7 instances per day throughout the period.

Automotive Parts & Services was the most aired category on the station with a cumulative total of 2,672 instances, followed by Insurance Providers with 2,484.

Nearly half (49%) of all spots on SENQ were exclusive to Brisbane, a market-leading figure. 4BC aired 42.6% exclusive spots followed by Nova 106.9 with 32.6%.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.