Radio Category Analysis

This week we have compared the top categories between FM/AM and DAB+ radio for the first quarter of 2020.

Cars & Trucks was the top category for both FM/AM and digital radio while FM/AM aired 17,482 more ads. The numbers were much closer for the second most aired category, ‘Banking & Financial Services’ with a 5,081 spot difference.

Car & Truck Dealers came in third place for FM/AM while it ranked tenth for digital radio.

Comparing the total number of advertisements, FM/AM was in front airing over 2 million ads between January and March while DAB+ radio almost reached 1.5 million spots.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.