Radio Category Analysis
This week we have compared the top categories between FM/AM and DAB+ radio for the first quarter of 2020.
Cars & Trucks was the top category for both FM/AM and digital radio while FM/AM aired 17,482 more ads. The numbers were much closer for the second most aired category, ‘Banking & Financial Services’ with a 5,081 spot difference.
Car & Truck Dealers came in third place for FM/AM while it ranked tenth for digital radio.
Comparing the total number of advertisements, FM/AM was in front airing over 2 million ads between January and March while DAB+ radio almost reached 1.5 million spots.