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Nova96.9 Crossovers for Greatest Hits Workday

It has officially been one month since Nova 96.9 Sydney rolled out their ‘Greatest Hits Workday’ format so we have compared their playlist during the months before and after the change.

Nova retained over 60% of their playlist, or 367 songs between Monday to Friday. This included major players like Ed Sheeran, Dua Lipa, Pink and Shawn Mendes as well as Aussie acts Amy Shark, Peking Duk and Dean Lewis.

Riarne Gale, AirCheck Client Services Executive said, ‘Since rolling out the Greatest Hits format, Nova has been playing a greater range of tracks, with 132 new tracks added to rotation in the last month’.

During prime time hours 6am-6pm, the crossover was slightly lower at 54.5%. More than a quarter of the playlist was brand new and had not been played in the previous month.

New songs added included Blue’s ‘All Rise’, Backstreet Boys’ ‘Larger Than Life’ and Fall Out Boy’s ‘Thnks Fr Th Mmrs’. Meanwhile Ed Sheeran’s ‘What Do I Know’, The Weeknd’s ‘Pray For Me’ and Liam Payne & J Balvin’s ‘Familiar’ were dropped.

Artists that received more airtime included Adele, who gained twice as many spins, Bruno Mars, Justin Bieber and Taylor Swift, who enjoyed one of the biggest increases in airplay, receiving five times more spins than before the new format. Spins from Camila Cabello, David Guetta and Selena Gomez spins were reduced, with Post Malone spins down by 32%.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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