As Mothers’ Day approaches this Sunday, we’ve looked at the Top Department Stores, Fragrances, Jewellers and Beauty Services running ads during the last four weeks on radio, TV and Pay TV.
Target was the most advertised department store with a massive 4,288 spots across 31 outlets. More than 10% of these spots were on MTV alone, followed by Channel 7 Sydney.
Classic fragrance Dior J’adore topped the list of perfumes with 664 spots aired across a range of TV and pay TV channels.
Prouds was the most advertised jeweller running 605 ads. Perth station 96FM was out in front airing 86 spots followed by KIIS 101 Melbourne.
Advertisements for Beauty Services were up 20% during this time compared to the previous four weeks. Essential Beauty was the top brand in the Beauty Services category with 461 spots, followed by Australian Skin Clinics.