AirCheck data from the last four weeks (16 May – 13 June) shows which Melbourne radio stations aired brands exclusively within the market.
Overall, 2,878 unique brands went to air in Melbourne during the period — 606 (21.1%) of those ran exclusively on one station.
3AW aired 174 exclusive brands, the most of any station in Melbourne, while 1116 SEN had the highest number of instances for exclusive brands with 8,753.
Magic 1278 aired the least amount of exclusive brands within the Melbourne market (15), slightly below RSN’s tally (19).
John Deere was the top exclusive spot on the FM band with 236 instances on Triple M, followed by Kingpin which recorded 231 instances on 101.9 The Fox.