Melbourne Brand Exclusives By Station

AirCheck data from the last four weeks (16 May – 13 June) shows which Melbourne radio stations aired brands exclusively within the market.

Overall, 2,878 unique brands went to air in Melbourne during the period — 606 (21.1%) of those ran exclusively on one station.

3AW aired 174 exclusive brands, the most of any station in Melbourne, while 1116 SEN had the highest number of instances for exclusive brands with 8,753.

Magic 1278 aired the least amount of exclusive brands within the Melbourne market (15), slightly below RSN’s tally (19).

John Deere was the top exclusive spot on the FM band with 236 instances on Triple M, followed by Kingpin which recorded 231 instances on 101.9 The Fox.

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.