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Hit vs Nova Music Crossovers

SCA’s Hit Network and the Nova Network have a strong presence in Australia’s major metropolitan radio markets, but how do their playlists match up?

Brisbane saw the most crossover with B105 and Nova 106.9 sharing 40.7% of their combined playlist. The top shared song was Ed Sheeran’s ‘Celestial’ with 346 spins. Brissy also had the largest combined playlist with a total of 1,404 individual songs.

Perth’s Mix94.5 and Nova 93.7 had the lowest percentage of crossover at 30.7% and one of the largest combined playlists at 1,343 songs. 56.8% of songs on the combined playlist aired exclusively on Mix.

Coming up against 2DayFM in Sydney, Nova 96.9 boasted the highest unique share of the combined playlist at 19.5%. Nova’s top exclusive song was Becky Hill & Galantis’ ‘Run’, while 2DayFM’s was ‘You Drive Me (Crazy)’ by Britney Spears.

Current airplay chart-topper ‘Flowers’ by Miley Cyrus was the top shared song in Melbourne and Adelaide (101.9 The Fox vs Nova 100 and SAFM vs Nova 91.9) where it tallied 296 and 226 spins, respectively.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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