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Federal Election Special

As we approach Election Day on Saturday, we’ve tallied which parties and politicians have placed the most spots on radio, TV and Pay TV.

Clive Palmer’s United Australia Party was the most advertised party during the last five weeks running a massive 11,428 spots. This equated to a 35.40% share of all political advertising. With spots aired across 41 radio stations and TV channels, Sydney talk station 2GB aired the most spots for the party.

Australian Labor Party took out second place trailing by only 182 commercials. Meanwhile in third place the Liberal Party of Australia aired less spots across more media outlets with 8,558 ads spread over 44 stations.

Sarah Henderson – Liberal For Corangamite was the most advertised local politician with 380 spots placed in Geelong on BayFM and KRock.

Channel 7 Brisbane ran the most political advertisements during this time with a grand total of 1,428 spots, followed by Central Coast station Sea Hit 101.3.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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