Election Special: Political Advertising

In the lead up to the 2022 Australian Federal Election, political advertising on radio increased by 39.9% since 11 April.

Liberal Party Of Australia ran the most ads with 483 instances across 23 stations, followed by Clive Palmer’s United Australia Party with 421 instances.

Australian Labor Party advertised on the most stations with 48, while Stephanie Asher – Liberal Candidate For Corangamite and Western Australia Party ran ads exclusively on K-rock and 6PR, respectively.

The Central Coast held the highest market share for political advertising. Stations in the market accounted for 18.4% of the 2,643 total spots that went to air in the category.

Nova’s Star104.5 aired 271 political ads, the most of any station nationwide. Overall, only two metro stations featured in the Top 10 (6PR and 2GB).

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.