• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Facebook
  • Twitter
AirCheckAirCheck

AirCheck

The Leader In Local Media Monitoring

  • Services
    • Radio
    • Television
    • Digital
  • Company
    • About Us
    • Team
    • Charts
    • Did You Know?
    • Media Releases
    • Who We Monitor
  • Training
  • Contact
  • Sign In

Chocolate Brands On Air For Easter

Lindt was the most popular Chocolate Brand across Radio, TV & Pay TV in the lead up to Easter for the second year in a row with 213 spots (down 47% compared to 401 spots last year). Cadbury split their ads across two different brands, ‘Cadbury’ and ‘Cadbury Dairy Milk’, with a combined total of 256 spots to be the most aired Chocolate Advertiser. Haigh’s Chocolates were in third place with 109 spots, however they ran the most spots on an individual station, with 82 spots solely on Hit107 Adelaide.

The ads from the Top 5 Chocolate Brands were most likely to be placed in the middle of an ad break, with only 7.5% of spots First or Last in break. Looking what time of day the spots ran, they were most likely to fall in the evening, accounting for 37.3% of all spots aired.

Primary Sidebar

About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

Footer

The Leader in Local Media Monitoring

From Free to Air TV to Pay TV to Radio to Digital, AirCheck delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

AirCheck

71-73 Alexander Street
Crows Nest NSW 2065
Australia

Contact Us

P: +61 (2) 8424 3300
info@aircheck.net.au

Copyright © 2023 AirCheck. All rights reserved.

Privacy Policy | Terms of Use


  • Facebook
  • Twitter