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Brisbane Radio Analysis: Top 5 Spots Not Airing On Your Station

AirCheck takes a closer look at the Top 5 spots not airing on each Brisbane radio station (but airing elsewhere in the market) from the past two weeks (15 – 29 May).

While National Tiles was the top brand in Brisbane overall, 4BH was the only station in the market which did not take the brand to air.

Local brew XXXX Beer went to air on 4BC, KIIS97.3 and Triple M, amassing 603 instances. No instances were recorded on Nova 106.9, 693 SENQ, B105 and 4BH.

Alex Gow Funerals, Yes23 Campaign and The Grout Guy each appeared in the Top 5 for three Brisbane stations. The latter aired exclusively on 4BH and B105.

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About Did You Know

‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong & Geelong. CLICK HERE for a detailed list of stations monitored.

‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding “Credits/Sponsorships”) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

Ad Revenue reports reflect best estimate current market rates as provided by My Radio Rates and covers all spots on 63 AM/FM radio stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Newcastle, Canberra, Wollongong and Geelong.

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